Players in the automotive aftermarket have also developed rapidly. Players such as Tuhu, JD.com, and Fuchuang have already established stores in the country. Taking Mobil No. 1 car maintenance established in July 2020 as an example, Fuchuang tries to break the current situation of the car maintenance industry and explore a new ecology of car maintenance that integrates upstream and downstream. As of the end of 2021, Fuchuang has 39,000 stores of all types, including more than 400 franchised stores and more than 1,700 brand-certified stores. The number of online registered users will also increase by nearly 5 times in 2021. . The Beijing-Tokyo Auto Club will also have 4,000 to 5,000 stores in the next three years, covering cities at all levels.
Shao Wei, founder of Mustang Internet, believes that the automotive aftermarket does not lack systems, but digital infrastructure. The domestic auto aftermarket is too fragmented, especially the sinking market that covers the vast majority of car owners, and it is difficult for the large-scale chain model to penetrate. Only digital infrastructure can efficiently connect the entire ecosystem, thereby helping the entire industry to develop efficiently and collaboratively.
“In the market changes, we see very big opportunities.” Zeng Hongwei told reporters that by operating the “Mobil No. 1 car maintenance” brand, Fuchuang has established a franchise system, and its focus is to help stores achieve standardization and quality. and digitization. Zeng Hongwei said that Fuchuang is digitizing the entire link from upstream to downstream. The series work between several key systems, such as the data center on the consumer side and the data center on the store side, has basically been completed. This year’s key task is to put the data in the data center in key scenarios, namely online and offline. The scene is integrated, so that key tasks can be brought to the store. At the same time, empower the store to realize the digitization of the supply chain.
Although the automotive aftermarket is growing rapidly, there are still many pain points in the entire industry, including high fragmentation, irregular competition, slow improvement in industrial efficiency, and low consumer awareness and trust in aftermarket service companies. . Because OEMs and accessories manufacturers absolutely have the right to speak in the industry, Internet companies trying to enter the automotive aftermarket cannot avoid the problems of traditional 4S stores and supply chain management.
The Beijing-Tokyo Automobile Association previously stated that Internet car repair and maintenance chains can rely on brand endorsements to start from the headquarters and cooperate with big brands. These brands often have their own logistics and car product supply chain systems to ensure the supply of store products and prices.
Zeng Hongwei told reporters that a very important part of helping the dealer network to improve the efficiency this year is the category of the supply chain. Fuchuang has 11 brand strategic cooperation upstream, all of which revolve around maintenance products. In 2021, the construction of dealers’ urban warehouses will double. There are more than 300 urban warehouses nationwide, covering oil, accessories, and maintenance products. This year, a very important part is to expand service categories and improve service items, so that consumers can shop in stores. Get richer service items. In addition, Fuchuang believes that the construction of store terminals can improve the efficiency and level of store operation through brand, operation, training, supply chain, system and other service support. However, Zeng Hongwei believes that the establishment of store standardization is still difficult. The whole process is the process of establishing standards, implementing them and fulfilling them, but this is not achieved overnight.
Judging from the current development of the automotive aftermarket, many companies such as Tuhu, JD.com, Fuchuang, and Tmall have entered the market, and the involvement of such enterprises will disrupt the market to a certain extent. However, Li Yi, chief operating officer of Xinkangzhong, believes that there should not be a large number of store closures in the automotive aftermarket in the short term, but in the long run, the total number of stores and workstations will definitely decrease. “Referring to other industries, the reduction of the total scale means that the industry is truly upgraded and the efficiency becomes higher. The elimination of outdated production capacity is an inevitable result. In the next two to three years, the leading players will definitely increase their control over users, otherwise it will be difficult to It is a valuable help to the stores. Among them, the supply chain, brand owners, etc. have already deployed automobile clothing chains. Although there are differences in the importance of the model, the next industry problems are the same. As for the next five years, only companies with operational capabilities can survive.” Li Yi said.
Post time: Apr-04-2022